To enhance brand recognition and protect consumers in Nigeria, QNET, a prominent global direct-selling company focusing on lifestyle and wellness, has launched an extensive three-month social awareness campaign.


This campaign utilizes Above The Line (ATL) and Below The Line (BTL) Advertising techniques to educate and engage the Nigerian audience effectively.

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The focus includes outdoor advertising, traditional media, and engagement on the Nairaland forum to provide valuable information and shield consumers against potential scams.

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The multifaceted campaign aims to cultivate trust, community, and consumer knowledge, enabling informed purchasing decisions through expert insights and informative content.

Aligned with QNET’s core values of transparency, integrity, and consumer empowerment, the initiative underscores the company’s commitment to ethical business practices.

The campaign is launched at a crucial moment when awareness of legitimate direct-selling businesses is of utmost importance.

QNET seeks to contribute to Nigeria’s economic prosperity and foster responsible entrepreneurship by nurturing an environment of trust and accountability.

Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa, emphasized the company’s dedication to providing quality products while empowering consumers through knowledge and awareness.

The campaign introduces QNET’s diverse range of lifestyle and wellness products, aiming to enhance the quality of life for individuals and families across Nigeria. Individuals are encouraged to reach out to their Compliance team for sub-Saharan Africa for further information and assistance.