A new text-to-video AI called Synthesia has been unveiled. Here is everything you need to know

Synthesia AI
Synthesia AI

Synthesia AI is a leading platform for creating AI-generated videos, designed to make video production accessible and efficient.

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It allows users to create professional-looking videos without the need for traditional video production resources like cameras, actors, or studios.

Key Features and Capabilities

Text to Video

Synthesia’s text-to-video feature is a game-changer when it comes to content creation. By typing in your prompt, users can generate fully formed videos, complete with AI avatars delivering the script. This capability is ideal for creating engaging content such as training videos, marketing materials, explainer videos, and more.

The process requires minimal effort, which means that users can start with a blank sheet, a template, or even upload a PowerPoint presentation that Synthesia AI can convert into video format. This feature reduces the time and cost typically associated with traditional video production, making high-quality video content accessible to businesses and individuals alike.

AI Avatars and Voices

Synthesia provides a diverse range of AI avatars, with over 140 options available, each capable of delivering content in a natural and convincing manner.

These avatars can speak in more than 140 languages, making the platform incredibly versatile for global content creation. Whether you need a video in English, Mandarin, Spanish, or any other language, Synthesia has you covered.

Additionally, users who require a unique touch can opt for custom avatar creation, a premium service that allows businesses to create a digital spokesperson that aligns perfectly with their brand identity. This feature is particularly useful for organizations that need consistent branding across multiple languages and regions.

Customizability

Synthesia’s platform gives users control over various aspects of their videos. Users can upload custom backgrounds to ensure that the visual setting matches their brand or message. Background music can also be added to enhance the emotional impact or professionalism of the video.

Furthermore, Synthesia supports the integration of other visual elements, such as text overlays and images, which can be used to emphasize key points or add visual interest. The platform also supports multi-slide videos, allowing for more complex and dynamic presentations. This versatility makes Synthesia suitable for a wide range of content types, from simple announcements to intricate training modules.

Ease of Use

One of Synthesia’s features is its ease of use. The platform is designed with an intuitive interface that even beginners can navigate with ease. There’s no need for extensive video editing experience; users can create polished, professional-quality videos by following a few straightforward steps. The video creation process is guided by AI, which helps automate many of the tasks that would typically require a video production team. This includes generating video scripts, selecting appropriate avatars and voices, and editing the final output.

The simplicity of Synthesia’s workflow allows users to produce high-quality videos quickly, making it an ideal tool for businesses that need to create content regularly without dedicating significant time or resources to video production.

Pricing

Synthesia offers a basic plan starting at $30 per month, which is aimed at individual creators or small businesses. This plan includes features like up to 10 scenes per video, access to a limited number of avatars, and the ability to create a limited number of videos each month.

For larger organizations, Synthesia offers an enterprise plan with custom pricing. This plan includes additional features such as the ability to create videos with up to 50 scenes, access to more avatars, and unlimited video creation. The enterprise plan is tailored for teams with more extensive video production needs.

Use Cases

Synthesia is particularly useful for businesses looking to create personalized, high-quality video content efficiently. Common use cases include corporate training videos, e-learning courses, marketing videos, and automated presentations. It is popular among small businesses for its cost-effectiveness and among larger organizations for its scalability.

Considerations

While Synthesia is highly regarded for its ease of use and professional output, it may not be the best fit for users with specific branding needs, as some customization options are limited.

Additionally, the platform’s cost might be higher compared to other AI video makers, especially for those needing access to premium features.