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Among contributors, Sam Ochonma, a Corporate Marketing Communications expert turned entertainment enthusiast, has emerged as a notable name.
The Nigerian entertainment industry, particularly the movie sector known as Nollywood, holds a prominent position globally despite not reaching its full potential.
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Nollywood, alongside Hollywood and Bollywood, stands among the top film industries globally, largely due to its private sector-driven approach. Over the years, several key figures have played significant roles in shaping the industry’s narratives, leading to considerable growth and success.
Among these contributors, Sam Ochonma, a Corporate Marketing Communications expert turned entertainment enthusiast, has emerged as a notable name. Sam left a lasting impression with only his second movie as an Executive Producer, titled “Ajosepo,” following his debut with “Country Hard” in 2021.
“Ajosepo” has received favorable reviews since its premiere, garnering attention for its captivating storyline set in a traditional Yoruba cultural context. Sam’s approach to blending tradition with modernity in the movie has been widely praised.
Despite his relatively limited experience in the Nollywood industry’s upper echelons, Sam managed to attract heavyweight actors for “Ajosepo,” including veterans like Yemi Solade, Bisola Aiyeola, Mercy Aigbe, and others. His ability to assemble such a stellar cast reflects his commendable managerial acumen honed in both the corporate world and entrepreneurial ventures.
For Sam, the positive reception of “Ajosepo” underscores his strategic thinking and effective management skills. Drawing from his experiences in corporate communications and entrepreneurship, Sam emphasizes the importance of funding and international collaboration in propelling the Nigerian movie industry forward.
He believes that adequate funding and strategic partnerships are crucial for producing quality films and attracting global recognition. Sam advocates for more collaborations similar to those seen in the music industry, citing examples like Mo Abudu’s collaboration with Idris Elba as promising ventures for Nollywood’s growth.
Transitioning from corporate communications to movie production, Sam’s passion for storytelling and creating impact through visuals has found a new outlet in Nollywood. With the success of his debut film “Country Hard” and the promising trajectory of “Ajosepo,” Sam is poised to contribute significantly to the industry’s continued growth and evolution.
