Facebook ads are important for ecommerce businesses in 2023 because Facebook has over 2.8 billion monthly active users, making it one of the largest social media platforms in the world.
With Facebook’s targeting options, ecommerce businesses can reach specific demographics, interests, and behaviors, allowing them to effectively promote their products to the right audience.
Additionally, Facebook’s ad platform allows businesses to track the performance of their ads and make data-driven decisions to optimize their campaigns, helping them to increase their ROI and drive more sales.
Facebook also have many features such as retargeting. “dynamic ads, lookalike audience, which makes it more effective for ecommerce business to reach their target audience.
Table of Contents
Below are the 13 Common Facebook Ads beginner mistakes that will kill your marketing budget
13-common Facebook Ad beginner mistakes that will kill your marketing budget
1. Hitting the “Boost Post” button instead of making an ad in the ad manager
2. Not using Facebook Pixel & Conversion API
3. Forgetting that you pay per impression, not click like on Google Ads
4. Not researching how target audience looks like
5. Making audience too broad or narrow
6. Copying ads from others
7. Using too many words in ad copy or images
8. Not double-checking if landing page is working correctly
9. Not using a call to action (CTA Button)
10. Not realizing that more expensive products need a larger budget
11. Turning ads off after just a few dollars spent
12. Not continuously testing new ads (Forgetting about ad fatigue)
13. Using URL’s that are way too long and messy
There you have it! The 13 most important Facebook Ad mistakes which you should always avoid! If you have any questions, feel free to comment below, and I will reply as soon as possible.
