Google has made significant announcements related to its AI language model, Gemini, as it competes with OpenAI’s ChatGPT.


In a move to enhance its generative AI product line, Google has rebranded its Bard chatbot as Gemini, aligning it with the name of the AI model itself.

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Additionally, another service, Duet AI, which enables generative AI use in Google’s productivity products like Docs and Gmail, will be renamed to Gemini for Google Workspace.

The company has introduced Gemini Advanced, a premium service utilizing the most powerful version of the Gemini model. This advanced service is designed for tasks such as advanced coding and tailored tutoring, including creating lesson plans or sample quizzes.

Described as “far more capable at reasoning” than its predecessors, Gemini Advanced will be available through a new $19.99 per month AI subscription plan on Google One. The subscription bundle also offers additional storage on Google apps.

To enhance user accessibility, the search company is launching a new Gemini app for its Android mobile operating system. This app aims to provide easier access to the assistant from mobile phones and will be available through the existing search app on iPhones.

The rebranding of Bard to Gemini, the introduction of Gemini Advanced, and the new Gemini app underscore the company’s dynamic AI strategy, responding to the success of ChatGPT. The changes reflect the company’s effort to simplify and clarify its offerings for users engaging with the Gemini AI model.

The move toward a premium AI subscription plan also highlights its emphasis on subscriptions, as CEO Sundar Pichai noted that the workspace, now featuring Gemini Advanced, is approaching 100 million subscribers.

The subscription business as a whole generated over $15 billion in revenue last year, showcasing its commitment to this evolving business model.