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The Duchess of Sussex has introduced what appears to be a new lifestyle brand named American Riviera Orchard.
This unexpected announcement was made on Thursday through the launch of a new Instagram account and website, both of which provide minimal information.
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Meghan shuttered her previous lifestyle brand, The Tig, following her engagement to Prince Harry.
Since relinquishing official royal responsibilities, she has pursued various media ventures, many of which target female audiences.
Details about the new brand are scarce.
The Instagram account for American Riviera Orchard features a brief, low-resolution video depicting hands arranging flowers, Meghan cooking in a kitchen, and a woman in formal attire standing at the end of a lengthy colonnade.
The website showcases the brand’s logo and invites visitors to join a waiting list.
The bio section of the Instagram account, which has already amassed tens of thousands of followers, simply identifies the brand as “by Meghan, The Duchess of Sussex” and states its establishment year as 2024.
Her official Instagram account has not seen any recent updates.
The region of California where Meghan, Prince Harry, and their children reside is commonly known as the “American Riviera.”
Reports from US media suggest that a trademark application for “American Riviera Orchard” is pending, indicating the brand’s intention to offer home goods like decanters and kitchen linens, as well as preserved foods such as jellies. The application also mentions the possibility of releasing cookbooks.
The 42-year-old former Suits actress has been garnering increased attention in the United States recently.
She addressed the issue of social media bullying at the SXSW festival last week, shortly before a US judge dismissed a defamation lawsuit brought against her by her half-sister.
